Bendis had recently moved to DC Comics the poster was seen as confirmation that Marvel would keep publishing those characters. The teaser poster featured Jessica Jones and Miles Morales, characters created by Brian Michael Bendis. The Fresh Start initiative also includes a new incarnation of the West Coast Avengers, consisting of Hawkeye, Kate Bishop, Gwenpool, America Chavez, Quentin Quire, and Kate's boyfriend Johnny. The relaunch marked Peter Parker and Mary Jane Watson resuming their relationship for the first time since their marriage was retconned out of existence in the ' One More Day' storyline. The relaunch also saw the return of Marvel's first family, the Fantastic Four, which had broken up following the conclusion of the 2015 Secret Wars storyline. 4 Bruce Banner died in Civil War II, with Amadeus Cho becoming the 'Totally Awesome Hulk'.

For example, Tony Stark ended up in a coma in Civil War II, and his armor was donned by both reborn-villain Doctor Doom in Infamous Iron Man and fifteen-year-old genius Riri Williams (who took on the codename Ironheart) in Invincible Iron Man Sam Wilson, a longtime ally of Captain America as Falcon, had taken the mantle in All-New Captain America Laura Kinney, the female clone of Logan who is also viewed as Logan's daughter, became the Wolverine in All-New Wolverine Jane Foster, a longtime love interest of Thor, became 'Mighty Thor' in Thor vol. The relaunch saw the return of Tony Stark, Steve Rogers, Logan, Odinson and Bruce Banner to their classic identities of Iron Man, Captain America, Wolverine, Thor and Hulk respectively after all these characters had been replaced by legacy heroes in recent times. Fresh Start is a 2018 relaunch of comic book publications by Marvel Comics, following Marvel Legacy.

Iceman, Vol. 1 by Sina Grace